An attractive visual identity is great. But it’s just the beginning.

Add more substance to your look by giving it a voice.

Imagine you’re opening a bakery. You come to me and you say, “Ashley (or Design Goddess, I answer to both), I’m opening a bakery and I need a logo. I love the colours pink and orange. The business name is The Cakery.”

I ask some questions to get a feel for what you like and don’t like, and when I have a good sense of your style and your business, I go to work, applying my craft to your new look. 

After I present you with a logo and visual identity guidelines, you’ll know what font to use when, you’ve got your colours, and The Cakery looks great.

This is how the process normally works. But what if we could add more depth—an extra layer, if you will—to The Cakery’s visuals? 

What if, before I started designing, you met with an experienced copywriter (or Word Goddess, she answers to both) to get a much deeper understanding of what you’re truly selling (spoiler: it’s not cake), what sets you apart in the marketplace, and what your customer really wants?

I’ll tell you what… I would have a heap of insights that will help your logo to be exponentially more effective. Wouldn’t that be sweet?

Well, guess what?

I’m offering a new package that gives you the opportunity to dive deep into what your business should communicate to the world before the design phase, so we can make sure your look says what it has to. 

Brand voice guidelines for the win.

I’ve partnered with the writing team at Manley Mann for this exciting new value-add service—the development of brand voice guidelines. We’ll work with you to identify what your brand tone and voice sound like before we come up with what you look like. You’ll still get a logo that makes your competitors green with envy—but think of it as good looking design on steroids. 

The end result will be a visual identity that works for your business and one that you won’t outgrow any time soon. 

When you think about it, it really doesn’t matter whether your logo appeals to you or I, does it? Your visual identity has to speak to your target audience, amiright?

And with the voice guidelines that you’re given, you’ll have a clear understanding of your business’s brand statements, your values, calls to action, and a bunch of other messaging stuff you may never have even thought of before! These things will guide social media posts, blog posts, web copy, print copy…all the things. Knowing your identity and voice will actually make it easier for you to post new content… content that resonates with the people who need to hear it.

Trust me. This is powerful stuff!

Here’s how it works: 

1. You book a consultation with me (Ashley/Design Goddess) about your project. This is where we settle on price and timelines and whatnot.

2. I schedule a meeting between you and Jaime (Manley Mann Word Goddess) where you’ll chat about your business, your competition, your customers, and your goals slash dreams.

3. You review the options as created for your company.

4. You burst with joy when you receive the final product.

5. You’re left to conquer the world. 

Interested in learning more? Book a consultation now. It will be a slice.