An attractive visual identity is great. But it’s just the beginning.
I’ve partnered with Copywriter, Jaime Lee Mann for this exciting new value-add service—the development of brand voice guidelines. We’ll work with you to identify what your brand tone and voice sound like before we come up with what you look like. You’ll still get a logo that makes your competitors green with envy—but think of it as good looking design on steroids.
Salty Digest: Lobster Setting Day in Prince Edward Island
Setting Day is upon us. For generations, Island fishermen have taken to the waters after months of preparation to set their first traps for lobster season. On Setting Day, which usually takes place on May 1st in most parts of the Island, captains and their crews assemble on the wharf before anxiously boarding their comically weighed-down boats.
Smells like Home
Dad still operates French River Fisheries in the same location, but the cannery stopped processing in '97 and the canning section of the building was demolished in 2015. I remember visiting the Cannery as a child and watching all workers, mainly women, working away in their hairnets and rubber boots, cracking the lobsters while sitting on stools lining long stainless steel counters.
Salty Digest: Pier 15 at Fisherman’s Wharf
New owners of the Fisherman’s Wharf, Amy and Forbes MacPherson, are opening for the season on Mother’s Day, May 14th, 2017. To shake things up at the North Rustico hot spot, they’re putting some elbow grease into fine-tuning the location’s second restaurant, the newly-named Pier 15.
Salty Digest: Brewing Up a Passion for Beer
A passion for beer is shared amongst many Islanders, but for Green Willy the love of beer is an all-consuming one that goes well beyond simply drinking the good stuff. This self-named homebrewing team comprised of Jonathan Green, William Panting, Clayton Harding, and Jaime Venturini has been fermenting and finessing their beer-making skills over the past six years.
Salty Digest: YouMeal Heads West
A delicious, chef-prepared meal waiting on your front porch when you arrive home from a long workday sounds like a dream right? Well, dream no more because meal delivery services, once the exclusive domain of big city-dwellers working on the high street, are now accessible on Prince Edward Island.
Salty Digest: Of Land and Sea in the Age of Instagram
A breathtaking view of an Island sunrise on the water, the day’s colourful harvest, or a mouthwatering meal made with homegrown ingredients – these are the mesmerizing backdrops to a life on the land and sea that you can discover on social media.
Salty Digest: Chef Megan Beairsto of OpenEats
Chef Megan Beairsto is back on the scene in Summerside, Prince Edward Island with a fresh twist on some of her grandmother’s best recipes and some modern creations of her own. I had a chance to catch up with her and learn more about the award-winning restaurant, OpenEats, and Chef Megan’s journey through the culinary world to date.
Salty Digest: Everything Rotates – The Beer, Food and Tunes
Vinyl + an ever-changing craft beer selection + a rotating menu of $8 edibles – sound familiar? If so, you’ve probably already discovered Charlottetown’s newest dedicated craft brew bar, HopYard, which unveiled its unique triple threat this past May with hopes it would be a hit amongst locals and visitors.