1st Annual SocialEast Conference

What a whirlwind week! My Discover Charlottetown co-worker Shannon and I just got home from the first annual SocialEast Conference in Halifax, Nova Scotia. We headed over early to avoid travelling in some poor weather that was about to hit Prince Edward Island, and are we ever glad we did because this conference was spectacular….

A PEI Holiday Gift Guide FULL of Locals!

It’s the time of year where we set out on the weekends determined to take in all the local craft and artisan fairs with the hopes of acquiring the perfect gifts for our loved ones to open on Christmas Day! This year I’m hoping to make it a little bit easier by providing you with…

Identity: Elysian Weddings

Kristina’s original logo wasn’t user-friendly. She longed to adorn everything with it in the form of decals, but the file wasn’t designed for this. My number one priority when creating this word-mark was to keep the shapes simple and the design feminine.   The final outcome was a colorful, soft, clean logo that’s easily scaled,…

2nd Annual Dotgain Conference

On Friday, November 2nd I attended the 2nd Annual Dotgain Conference held at Holland College in the Florence Simmons Theatre. This year Jud Haynes of Newfoundland was the headliner and blew attendees away with his story, work examples, and client list. Just a few super cool things about Jud: His name is Jud – is that short…

DesignThinkers TO: Day Two

I just saw Michael Bierut speak on the main stage at the Sony Entertainment Centre in Toronto, Canada. Michael is a partner at Pentagon, a design firm in the US consisting of 22 partners. He has worked on some large campaigns, but the one I was most interested to hear about was the heavily criticized…

DesignThinkers TO: Day One

Here I sit at DesignThinkers Toronto waiting for Michelle Dougherty to take the stage. Attending a large design-centric conference like this seemed like something outside my grasp up until recently when a friend and mentor, April Condon asked if I would be interested in accompanying her and the company I work for, Discover Charlottetown generously…

Design: My Little Stash Clothing

One of the great things about running your own clothing company is meeting others who are passionate about fashion! I met Danielle from My Little Stash through a mutual friend – Instagram! Our first project together was an MLS branded tee garnished with the local term “Who’s Yer Father?”. Since then we’re created other locally…

Brand Refresh: Lou La Belle Skincare

Lou La Belle Skincare is one of those great local companies with a large reach. Alyssa’s stories, tips, and products are all well thought out and trusted by many across the globe. So when she asked me to help modernize and freshen up her brand I lept at the opportunity. I may have even hugged…

Project: Charlottetown Travel Guide

The Charlottetown Travel guide is an annual project I get to dive into just before Christmas every year! The guide is Discover Charlottetown’s off-Island lure piece, used to entice potential travellers worldwide to choose Charlottetown as their ultimate vacation destination! Custom iconography, extensive text layouts, multiple print ads, and photo layouts are used in this…

2nd Annual Business Women’s Summer Summit

Yesterday I took part in my first Business Women’s Summer Summit hosted by Startup Zone and the PEI Business Women’s Association! It was a lovely event full of hard truths, helpful information, and ambitious personalities. My role as moderator of the “Carving your Niche” panel started out the event on the right foot! We chatted…

Smells like Home

Thank goodness for the French River Cannery. If not for it, I would not exist, since my parents met while working there when my mother was 14 and my father 18. Dad still operates French River Fisheries in the same location, but the cannery stopped processing in ’97 and the canning section of the building…

Digital Nomad: Ireland

On June 17th, 2018 Jonathan and I hopped on a flight to Limerick, Ireland for two weeks of work and adventuring. Jonathan works remotely for an Atlanta, Georgia based company called Lyrasis who work in the Digital Library space using a software called Islandora (amongst others). Jonathan has been working on the software since moving…