Why do you need a logo?

Your logo is the staple of your brand. It lets your customers know what to expect before they even speak directly to you or your employees. So you need to make some serious decisions about who you are and how you want to be perceived. Because as much as we peach “Don’t judge a book by it’s cover” – WE DO!

Taking the Freelance Plunge!

Today I was the special guest at Startup Zone’s Coffee Chat, a great weekly event that puts active/experienced entrepreneurs in the spotlight over a casual cup of coffee with resident companies and local inquiring minds! I was overflowing with nervous energy as I arrived, but as the familiar faces started pouring in, I knew I…

Lobster Setting Day in Prince Edward Island

This article originally appeared in Salty: the Island’s Food Digest on May 1st, 2017and Discover Charlottetown’s Guest Blog on May 9th, 2019. Setting Day is upon us. For generations, Island fishermen have taken to the waters after months of preparation to set their first traps for lobster season. On Setting Day, which usually takes place…

An intro to your Boss Babes

CHELSEY Chelsey is a digital marketer and designer & developer. Holding a degree in Science, she has married the analytical aspects of her education with the creative freedom of design to produce effective, high-converting funnels for her clients and her own business. She is motivated by the numbers and what improves conversion rates & revenue…

Girl Boss Workshops: A Day of Learning

I run a fun little group of 350+ strong-willed women who own or aspire to own businesses on Prince Edward Island! We are constantly seeking advice from each other and posting questions on the Facebook Group. We have got together casually to drink coffee and talk about our woes and our dogs a few times…

1st Annual SocialEast Conference

What a whirlwind week! My Discover Charlottetown co-worker Shannon and I just got home from the first annual SocialEast Conference in Halifax, Nova Scotia. We headed over early to avoid travelling in some poor weather that was about to hit Prince Edward Island, and are we ever glad we did because this conference was spectacular….

A PEI Holiday Gift Guide FULL of Locals!

It’s the time of year where we set out on the weekends determined to take in all the local craft and artisan fairs with the hopes of acquiring the perfect gifts for our loved ones to open on Christmas Day! This year I’m hoping to make it a little bit easier by providing you with…

Identity: Elysian Weddings

Kristina’s original logo wasn’t user-friendly. She longed to adorn everything with it in the form of decals, but the file wasn’t designed for this. My number one priority when creating this word-mark was to keep the shapes simple and the design feminine.   The final outcome was a colorful, soft, clean logo that’s easily scaled,…

2nd Annual Dotgain Conference

On Friday, November 2nd I attended the 2nd Annual Dotgain Conference held at Holland College in the Florence Simmons Theatre. This year Jud Haynes of Newfoundland was the headliner and blew attendees away with his story, work examples, and client list. Just a few super cool things about Jud: His name is Jud – is that short…

DesignThinkers TO: Day Two

I just saw Michael Bierut speak on the main stage at the Sony Entertainment Centre in Toronto, Canada. Michael is a partner at Pentagon, a design firm in the US consisting of 22 partners. He has worked on some large campaigns, but the one I was most interested to hear about was the heavily criticized…

DesignThinkers TO: Day One

Here I sit at DesignThinkers Toronto waiting for Michelle Dougherty to take the stage. Attending a large design-centric conference like this seemed like something outside my grasp up until recently when a friend and mentor, April Condon asked if I would be interested in accompanying her and the company I work for, Discover Charlottetown generously…

Design: My Little Stash Clothing

One of the great things about running your own clothing company is meeting others who are passionate about fashion! I met Danielle from My Little Stash through a mutual friend – Instagram! Our first project together was an MLS branded tee garnished with the local term “Who’s Yer Father?”. Since then we’re created other locally…