Design Tips for Non-Designers or Beginners!

I originally created this helpful set of “Design Tips for Non-Designers” as content for my social feeds! Here they are all in one place for your perusal. Design tips are (sort of) subjective and rules are meant to be broken. So if you strongly disagree with any of my suggestions, feel free to do as…

Why do you need a logo?

Your logo is the staple of your brand. It lets your customers know what to expect before they even speak directly to you or your employees. So you need to make some serious decisions about who you are and how you want to be perceived. Because as much as we peach “Don’t judge a book by it’s cover” – WE DO!

Taking the Freelance Plunge!

Today I was the special guest at Startup Zone’s Coffee Chat, a great weekly event that puts active/experienced entrepreneurs in the spotlight over a casual cup of coffee with resident companies and local inquiring minds! I was overflowing with nervous energy as I arrived, but as the familiar faces started pouring in, I knew I…

An intro to your Boss Babes

CHELSEY Chelsey is a digital marketer and designer & developer. Holding a degree in Science, she has married the analytical aspects of her education with the creative freedom of design to produce effective, high-converting funnels for her clients and her own business. She is motivated by the numbers and what improves conversion rates & revenue…

Girl Boss Workshops: A Day of Learning

I run a fun little group of 350+ strong-willed women who own or aspire to own businesses on Prince Edward Island! We are constantly seeking advice from each other and posting questions on the Facebook Group. We have got together casually to drink coffee and talk about our woes and our dogs a few times…

1st Annual SocialEast Conference

What a whirlwind week! My Discover Charlottetown co-worker Shannon and I just got home from the first annual SocialEast Conference in Halifax, Nova Scotia. We headed over early to avoid travelling in some poor weather that was about to hit Prince Edward Island, and are we ever glad we did because this conference was spectacular….

2nd Annual Dotgain Conference

On Friday, November 2nd I attended the 2nd Annual Dotgain Conference held at Holland College in the Florence Simmons Theatre. This year Jud Haynes of Newfoundland was the headliner and blew attendees away with his story, work examples, and client list. Just a few super cool things about Jud: His name is Jud – is that short…

DesignThinkers TO: Day Two

I just saw Michael Bierut speak on the main stage at the Sony Entertainment Centre in Toronto, Canada. Michael is a partner at Pentagon, a design firm in the US consisting of 22 partners. He has worked on some large campaigns, but the one I was most interested to hear about was the heavily criticized…

DesignThinkers TO: Day One

Here I sit at DesignThinkers Toronto waiting for Michelle Dougherty to take the stage. Attending a large design-centric conference like this seemed like something outside my grasp up until recently when a friend and mentor, April Condon asked if I would be interested in accompanying her and the company I work for, Discover Charlottetown generously…

2nd Annual Business Women’s Summer Summit

Yesterday I took part in my first Business Women’s Summer Summit hosted by Startup Zone and the PEI Business Women’s Association! It was a lovely event full of hard truths, helpful information, and ambitious personalities. My role as moderator of the “Carving your Niche” panel started out the event on the right foot! We chatted…

Pixels & Glory

Saturday, June 2nd, 2018 marked the first ever Pixels & Glory design competition, organized by GDGC (Graphic Design Group of Charlottetown) and held at Holland College. Pixels & Glory is the first design competition of its kind to be held on Prince Edward Island and it’s maiden voyage was an absolute success! Contestants and spectators…

Skills Canada PEI Provincial Competition

On March 10th, 2017 the Graphic Design program at Holland College competed in the Skills Canada PEI Provincial Competition. Essential skills being tested were creativity, illustration, typography, color theory, computer and software proficiency, and time management. I was asked by April Condon to judge alongside Mike Thomas and Lisa Stapelton. It was a rewarding a challenging…