Why do you need a logo?

Your logo is the staple of your brand. It lets your customers know what to expect before they even speak directly to you or your employees. So you need to make some serious decisions about who you are and how you want to be perceived. Because as much as we peach “Don’t judge a book by it’s cover” – WE DO!

Identity: Elysian Weddings

Kristina’s original logo wasn’t user-friendly. She longed to adorn everything with it in the form of decals, but the file wasn’t designed for this. My number one priority when creating this word-mark was to keep the shapes simple and the design feminine.   The final outcome was a colorful, soft, clean logo that’s easily scaled,…

Brand Refresh: Lou La Belle Skincare

Lou La Belle Skincare is one of those great local companies with a large reach. Alyssa’s stories, tips, and products are all well thought out and trusted by many across the globe. So when she asked me to help modernize and freshen up her brand I lept at the opportunity. I may have even hugged…

Local Legends Apparel

What started as a way to put expats in control of the narrative regarding their choice to reside on Prince Edward Island, has blossomed into a full line of clothing specifically designed to instill pride in the Islander that wears them. I hate the term “Come from Away”. It’s alienating. After hearing a few friends…