And why should I design it?
Your logo is the staple of your brand. It lets your customers know what to expect before they even speak directly to you or your employees. So you need to make some serious decisions about who you are and how you want to be perceived. Because as much as we preach “Don’t judge a book by its cover” – WE DO! Everyone does and your logo is your book cover. It’s your profile picture, the first thing seen on your website, business card, and first impressions are tough to change – if you’re even given the chance.
Stand out from the crowd.
The main reason a logo is important is to help you stand out from your competition. Especially when you’re first starting out in a saturated market – it helps to appear established and trustworthy. Aim for something unique, simple, and memorable. A graphic designer is trained to do this and will present you with the best options for your business to exceed, based off research in your field.
Speak directly to your target audience.
A proper logo will define who you are speaking to without saying a word. For example, if your target audience is parents of small children, you would use a fun, playful font and bright, jovial colours. if you’re designing a logo for a sports team, it will convey action and and a logo for a yoga studio would convey calmness. Once you have their attention, you’re inviting them to check out your product or service automatically.
Let them know you’re trustworthy.
A great logo will make you look established and trustworthy – like you have 500 five-star reviews before you’ve ever had a single sale! Simple things like the colours you’re using can determine how a potential customer or client feels about you without them ever realizing it. We communicate subconsciously all the time with our branding.
Do you need to hire a professional?
Do you need a professional plumber? Of course there will always be someone you know who’s “handy with photoshop”, but just as with any trade, hiring a professional gives you peace of mind that the job will be done correctly the first time and if you need a hand moving forward, you know where to go.
Hiring a designer can help you to avoid costly mistakes that will not only help you save money but can increase your sales. It’s sort of like having a favourite hairstylist! Ever find yourself saying “He just knows my hair!” or “Give me the usual cut!”? Well we know your business and we know your usual needs. There’s a great amount of benefits to sticking with a graphic designer through the years.