DesignThinkers TO: Day Two

I just saw Michael Bierut speak on the main stage at the Sony Entertainment Centre in Toronto, Canada. Michael is a partner at Pentagon, a design firm in the US consisting of 22 partners. He has worked on some large campaigns, but the one I was most interested to hear about was the heavily criticized…

DesignThinkers TO: Day One

Here I sit at DesignThinkers Toronto waiting for Michelle Dougherty to take the stage. Attending a large design-centric conference like this seemed like something outside my grasp up until recently when a friend and mentor, April Condon asked if I would be interested in accompanying her and the company I work for, Discover Charlottetown generously…

Design: My Little Stash Clothing

One of the great things about running your own clothing company is meeting others who are passionate about fashion! I met Danielle from My Little Stash through a mutual friend – Instagram! Our first project together was an MLS branded tee garnished with the local term “Who’s Yer Father?”. Since then we’re created other locally…

Brand Refresh: Lou La Belle Skincare

Lou La Belle Skincare is one of those great local companies with a large reach. Alyssa’s stories, tips, and products are all well thought out and trusted by many across the globe. So when she asked me to help modernize and freshen up her brand I lept at the opportunity. I may have even hugged…

Project: Charlottetown Travel Guide

The Charlottetown Travel guide is an annual project I get to dive into just before Christmas every year! The guide is Discover Charlottetown’s off-Island lure piece, used to entice potential travellers worldwide to choose Charlottetown as their ultimate vacation destination! Custom iconography, extensive text layouts, multiple print ads, and photo layouts are used in this…